Online Marketing
Tower use a 3-step approach to successfully market and promote websites
strategically. Based on thorough market analysis using tools developed
in association with our French technology partners, we are able to
identify ways to drive more targeted traffic to websites and improve a
website’s conversion rates.
Competitive
advantage is at the heart of a successful long term Internet marketing
strategy. True competitive advantage can be created through the
successful combination of online market intelligence, competitor
intelligence and Internet marketing best practices.
Tower
provide online marketing insights that enable website owners to develop
powerful Internet marketing strategies. To facilitate successful
implementation, these insights are presented in the form of reports and
plans which are designed to be clear, relevant and actionable. They
include extensive analysis which enables companies to better understand
their online market place.
Our 3-Step Approach:
1.
Keyword
Analysis Report - Defines the best target market online
for your website.
To target traffic you have to define
your keyword markets - are you targeting them successfully? Through
thorough research of the keywords used in your online marketplace, the
Keyword Analysis Report, uncovers how to best target these potential
customers through natural search (not sponsored search or advertising).
2. The Website
Optimisation Plan - Aligns your website with
its target market
The best websites are focused on the
needs of visitors from their target market. They convert more visitors
into customers. The Website Optimisation Plan provides analysis and
recommendations specific to your website that do just this while at the
same time optimising for the search engines.
3.
The Link
Acquisition Plan - Connects your website with its target
market
Powerful links are the lifeblood of your website.
They bring you qualified visitors from your target market and help
establish search engine rankings. How do you know which links to
acquire for your website, which ones will truly make a difference to
your online reputation? The Link Acquisition Plan shows you how to
strategically choose and acquire the best links for your website. It
also provides an in depth analysis of the link strategies used by
websites competing for the same keywords.
The
aim of the three reports and plans is to drive more targeted traffic
and improve conversion rates by creating a real competitive advantage
for your website.
Call Dublin 01 678 7799 or email post@tower.ie
to speak to a consultant about online marketing now.
